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Define a user experience
Develop a user experience
Improve a user experience
Evaluate a user experience
Human Factors Expert
Experience Designer
Storykeeper
Developer
Customer Expert
To the project phases
Define the experience potential...
... of a new or existing product,
... of a new or existing function,
... of a new or already used technology!
An example situation:
Mr. Herberger is responsible for developing a new driver assistant system. He is a technical expert. However, how can he define the user benefit of the system and explain this added value simply, precisely and efficiently?
Similar development situations:
- Define added user value of existing functions that were developed in compliance with statutory regulations
- Evaluate new potential technologies from other areas
- Describe the operating instructions
- Create a marketing concept
Develop a new user experience...
... with a new product,
... with a new function,
... with a new interface!
An example situation:
A development team is commissioned to develop a new function for the next product generation. How can they create something inspiring for the real user?
Similar development situations:
- Adopt and adjust functions from competitors
- Develop country-specific variants for certain functions (example: focus on users in China)
- Develop an easy to understand and inspiring display-control-concept for a new technology
Improve an existing user experience...
... with an existing product,
... with an existing function,
... with an already used technology,
... with an existing interface!!
An example situation:
Mr. Gröne is busy developing a successor product. After a great improvement potential was identified from the users' point of view for the previous generation, corresponding improvements should be experienced with the succession. How can the new system convince the user?
Similar development situations:
- Consistently integrate existing display and control elements into a new display-control-concept
- Request from a superior to implement the display concept: "it must be more convincing and inspiring."
- Revise existing function based on the user feedback
Analyze and evaluate the user experience (potential)...
... of an idea,
... with a prototype,
... with a product ready for series production or already existing product!
An example situation:
Mr. Feder has been assigned to verify previously defined experiences on a prototype. He wants to find out if these experiences are actually triggered with the user. What does he have to consider in order to achieve meaningful results?
Similar development situations:
- Compare experiences from different products
- Quantify realization of the objective during the product design
- Check if the underlying story has been preserved in the end product
The Human Factors Expert as:
Analysis Specialist
... develops methods/tools to evaluate experiences and applies these,
... uncovers white spots, potentials and synergies from the users'
point of view.
UX-Evaluation Expert
... develops methods/tools to evaluate experiences and applies these,
... can analyze the contents of the user experiences,
... can find the right target group,
... is also a usability expert.
The Experience Designer as:
Creative Person
... contributes creative ideas,
... can think laterally and cross borders.
Storyteller
... has a creative and psychological understanding,
... can convey ideas,
... is able to tell stories,
... creates story and storyboard.
Experience Designer
... translates story into concepts in the vehicle,
... uses a comprehensive approach for implementing the concepts.
The Storykeeper as:
Project Controller
... monitors the continuous development process of the user experience,
... makes sure that the story and storyboard are preserved.
Requirement Manager
... monitors and mediates during the determination of requirements
... generates a convergence between requirements and story.
Project Manager
... explains goal attainment of user experiences to management.
Consultant
... can participate in each process step as an advisor.
The Developer as:
Technology-Scout
... contributes knowledge about new technologies,
... uncovers potentials and synergies.
Concept Engineer
... develops concepts and implements these technically,
... designs the integration into the total vehicle.
Requirement Developer
... translates the story into technical requirements,
... is the interface to the implementing engineers.
Developer
... translates the specification sheet and story into hardware.
The customer expert as:
Customer and Market Expert
... knows the real user and delivers "customer insights",
... has detailed knowledge of the global market.
Statistician
... quantifies the customer and his motives.
Communication Expert
... communicates experience/user benefit based on product
and underlying story.
Milestone Framework
... consists of summarized higher ranking experience potentials and detailed user profiles,
... is passed on as common theme throughout the project.
Analysis Phase
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Analysis Phase
Milestone Story
... consists of the rough outline of one or several user experiences and the respective virtual integration concept and quality-critical requirements (CTQs),
... is passed on throughout the project parallel to technical requirements.
Concept Phase I
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Concept Phase I
Milestone storyboard
... consists of the detailed presentation of one or more user experiences and the
further developed integration concept and corresponding specification sheet,
... is passed on throughout the project along with the specification sheet.
Concept Phase II
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Concept Phase II
Milestone components
... consist of final prototypes and the accompanying integration concept,
... are passed on in the next development phase.
Implementation Phase I
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Implementation Phase I
Milestone Product
... consists of the release of the product, complemented by evaluation results and marketing concept
... is used by users in the "real" world.
Implementation Phase II
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Implementation Phase II
Milestone Proof of Concept
... consists of structured real experience reports on the use of the product,
... can be used as input for subsequent projects.
Usage Phase
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Usage Phase