The framework represents abstract potentials in the experience creation and complements the strategic target planning. It is derived from user studies and trends.
A milestone marks the end of a project phase on the way to the user experience. The storykeeper explains the respective milestone to management and is responsible for its fulfillment in the development process.
Real user: questionnairs, observations, Field-Operation Tests
Scenario: trends, studies, Delphi-analysis
Market: brand values, company strategy
...is based on the analysis of real users/utilization,
...compiles and clusters derived opportunities and potentials,
...can have different formats: opportunity clusters, mood boards, etc.,
... may also contain additional context information, first ideas or customer profiles,
... forms the cornerstone and rough outline for the further experience creation.
The framework is passed on as a central theme throughout the project and serves as a basis for story and storyboard.