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Develop Concept Ideas.

Generate and visualize ideas with sketches.

Why.

For a better understanding it is important to visualize ideas early on. Sketches form the basis for later stories.

What.

Generate numerous ideas and visualize them in a creative process which form the basis for later concepts and prototypes.

Who.

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The Experience Designer

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The Customer Expert

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The Developer

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In the example, the idea of the "human car" is visualized with the help of a sketch

How.

Input

Opportunities, current status of the framework

Generate Ideas

First, generate numerous ideas for later concepts based on the opportunities and the current status.

Visualize Ideas

As soon as a new idea emerges, visualize it in form of a sketch. This way, it can be directly communicated and discussed within the team.

Select Ideas

Classify the most promising ideas in the framework after discussing them with the project participants.

Specify the Ideas

You are now able to further elaborate selected idea sketches and complement them with a brief explanation.

Output

First visualization of the ideas in form of sketches with brief explanations and classification in the framework.

First sketch of an idea

Selection of Ideas

Elaborated sketch of the idea

Insights

Create a first sketch in less than five minutes. The details are not important - every sketch helps!

  • A key word or a short sentence is a sufficient first description.
  • The use of a metaphor can clarify an idea considerably.

References

BUXTON, B. 2007. Sketching User Experiences - getting the design right and the right design, San Francisco, Elsevier.