Include characters which are oriented on the real customer to help identify a realistic base that corresponds to the later customer group.
Create data-based descriptions of fictitious characters in five steps that correspond to the derivative- and market-specific customer profiles.
Potential user group as well as structured and unstructured customer feedback
In a first step, collect the necessary data (see: Input) from the appropriate sources.
Carry out the following steps within the framework of a requirement and development workshop:
In the last step, create an illustration in form of a profile. You can use the data-based character for the personalization of realistic usage scenarios. A summary that includes the data base of the customer profiles allows for a more in-depth questioning and analysis of the data for the technical design of functions in further stages of development (Story and Storyboard).
Customer profiles, characters, use cases, database with evaluated customer data.
Adlin, P., Pruitt, J. (2010). The Essential Persona Lifecycle - Your Guide to Building and Using Personas. Burlington, USA: Elsevier Inc.
Cooper, A., Reimann, R., Cronin, D. (2007). About Face 3 - The Essentials of Interaction Design. Indianapolis, USA: Wiley Publishing Inc.
Nielsen, L. (2007). 10 Steps to Personas.
Steward, M., Francois, J., Zhang, H., Mc Crickard, D.S. (2011). Persona-Storyboard Fusion: A hybrid approach to improving design artifacts. In Proceedings of HCI International 2011 (HCII '11), Orlando FL, p.77-81.