Evaluate Real Experiences.
How is the product experience in the everyday life of the customer?
Why.
Gather experiences and reports from everyday life with the product and use it for further development.
What.
Analyze the resulting product experience in real everyday life of the customer based on customer feedback.
How.
Product, real environment in which it is used.
Collect customer feedback through feedback channels established within the organization and through specific ethnographic studies.
An ethnographic interview is useful for evaluating the experiences during everyday life. During the interview, the customers can talk about their experiences with the product. Based on phenomenologically evaluated and categorized interview results reconcile the motives for product use and product experience with design goals.
Structured customer feedback from the real utilization context.
Insights
If the experience is really a decisive criterion for a positive product evaluation then mention it frequently and early on in an experience report.
References
Mikos, L. & Wegener, C. (2005). Qualitative Medienforschung: ein Handbuch. Konstanz: Utb.
Smith, J. A., Flowers P. & Larkin, M. (2009). Interpretative phenomenological analysis: Theory, method and research. Sage.